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Consumption Economics or, It’s All About Trust

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At the Technology Services World conference last week in Las Vegas, the technology-company-stampede-to-the-cloud was on everyone’s lips. The Technology Services Industry Association (TSIA) calls this Consumption Economics: Customers will consume bits of products over time as opposed to buying the whole enchilada at once (In fact, JB Wood, who runs TSIA, has written a book [...]

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